As we celebrate International Women's Day this year, it’s an opportunity to reflect on the gender disparities and gender bias that continue to affect women worldwide. But it’s also a day to celebrate women's achievements. This year’s theme ‘inspire inclusion ‘.is a sad reminder that there is still much to be done when it comes [...]
Ideally, we would all share our knowledge equally, unfortunately the reality is quite different. A lot of people are knowledge hoarders: I’m sure you know who they are! They simply won’t share their knowledge or if they do, it’s on a very limited basis. People like to feel indispensable, thinking that knowledge is power and [...]
Is your content hitting the mark? Is it reaching your target audience? Are they engaging with your content through all that noise and clutter on the web and shining through on searches. We’re all looking for ways to improve results, so here are some content marketing secrets will help you achieve more. Every industry has [...]
Are you using voice search on your phone or at home? Did you optimize your website for voice search as well? Finding your loud voice is really important as a business. As voice recognition continues to grow exponentially, businesses need to be optimized for voice search. Ensuring that you are ready needs to be prioritised [...]
Writing great content takes time and effort. Get it right and you’ll boost your SEO rankings, gain traffic to your website, engage visitors and generate more leads. Remember you need to create content that your audience wants to read, and also what Google wants. You should also understand that Google will penalize sites with duplicate [...]
Can Webinars drive lead generation? Webinars are a powerful marketing tool for businesses looking to drive lead generation. They’re an excellent strategy because they work across the entire customer journey. Webinars are a great environment to demonstrate your thought-leadership, host panel discussions, work with guest speakers and contributors to helping you establish trust and credibility. [...]
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and lead generation. Whatever your business, you’ve probably wondered if it’s worth investing the time and effort. More [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels. This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]
Why are infographics so effective? If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer. Visuals are an effective format for communication that will make your brand memorable. With our hectic schedules and a society that is time poor, now more than ever people [...]
