We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]
LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]
So what do the digital marketing trends look like for 2020? Today we’re more and more comfortable using the wide array of functionality on our smart phones, smart-home apps and smart personal assistants, such as Alexa and Google to help us manage our lives. So, are we making the same shift to using tech in [...]
If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]
How to optimize your Google My Business Account and get more inquiries from Google Maps Google Maps can make a real difference in building the online profile of your business and increasing its visibility in local search results. It demonstrates your legitimacy and relevancy as a business. Ranking highly in searches is a powerful trigger [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
What is lead generation Let’s start at the beginning. Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing a sales pipeline. The process of lead generation involves a mix of channels designed to draw in your prospects. You can then take them through [...]
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter what kind of business you are involved with, from a small local family shop, to a big global business, whether you are selling products or services, Social media is an essential part of your business marketing strategy. Social platforms [...]
What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels. This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]
Why are infographics so effective? If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer. Visuals are an effective format for communication that will make your brand memorable. With our hectic schedules and a society that is time poor, now more than ever people [...]
