23 04, 2019

6 tips to get the most from your Content Marketing

2020-07-07T17:56:48+01:00April 23rd, 2019|Content Marketing, Digital Marketing, Email Marketing, Lead generation, Marketing Tips, Social Media|

Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]

20 03, 2019

7 great lead generation ideas

2020-07-09T19:18:28+01:00March 20th, 2019|Digital Marketing, Email Marketing, Lead generation|

What is lead generation Let’s start at the beginning. Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing a sales pipeline. The process of lead generation involves a mix of channels designed to draw in your prospects.  You can then take them through [...]

20 11, 2018

Why social media is good for business

2019-01-14T17:30:39+00:00November 20th, 2018|Digital Marketing, Marketing Tips, SEO, Social Media|

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter what kind of business you are involved with, from a small local family shop, to a big global business, whether you are selling products or services, Social media is an essential part of your business marketing strategy. Social platforms [...]

30 10, 2018

Digital Marketing Essentials

2020-05-21T13:30:13+01:00October 30th, 2018|Content Marketing, Digital Marketing, Email Marketing, Guides, Marketing Tips, SEO, Social Media|

What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels.  This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]

3 09, 2018

Infographics are good for business

2020-07-10T09:43:39+01:00September 3rd, 2018|Content Marketing, Digital Marketing, Guides|

Why are infographics so effective? If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer.  Visuals are an effective format for communication that will make your brand memorable. With our hectic schedules and a society that is time poor, now more than ever people [...]

1 02, 2018

Should I invest time in LinkedIn – yes or no?

2020-07-07T18:02:47+01:00February 1st, 2018|Digital Marketing, Lead generation, Marketing Tips, Social Media|

LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016.  It currently reports an estimated 467 million members. It’s certainly a powerful tool, that continues to aid businesses helping them showcase their products and services.  Successfully used as a networking tool, it’s great for [...]

1 01, 2018

5 New Year resolutions for Small Business to make in 2018

2018-01-01T15:11:52+00:00January 1st, 2018|Digital Marketing, Marketing Tips|

Not every business can align its products and services to seasonality, but don’t let that stop you capitalising on welcoming in 2018. The turn of the calendar year is one of the most globally relatable annual events, and a great opportunity to catch the interest of potential customers. Here are some tips to help you [...]

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