11 03, 2021

Does email marketing still work?

2021-03-12T20:45:38+00:00March 11th, 2021|Email Marketing, Marketing Tips|

Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users worldwide. Email continues to play a vital role for businesses to nurture, acquire and retain customers. The trend for email marketing has not declined, when you consider that 58% of the population [...]

18 06, 2020

How to stand out with your email marketing

2020-06-25T15:12:30+01:00June 18th, 2020|Email Marketing, Guides|

Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to prove its effectiveness in contributing value for businesses and help you stand out. You shouldn't underestimate the importance of email marketing: its measurable and will help you gain customer insights. Playing a fundamental role at [...]

23 04, 2019

6 tips to get the most from your Content Marketing

2020-07-07T17:56:48+01:00April 23rd, 2019|Content Marketing, Digital Marketing, Email Marketing, Lead generation, Marketing Tips, Social Media|

Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]

20 03, 2019

7 great lead generation ideas

2020-07-09T19:18:28+01:00March 20th, 2019|Digital Marketing, Email Marketing, Lead generation|

What is lead generation Let’s start at the beginning. Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing a sales pipeline. The process of lead generation involves a mix of channels designed to draw in your prospects.  You can then take them through [...]

12 02, 2019

A beginner’s guide to successful Email Marketing

2020-05-21T13:28:52+01:00February 12th, 2019|Email Marketing, Lead generation, Marketing Tips|

First question… is email marketing dead? The internet has certainly had a real impact on the way we communicate these days and also how we consume content. Email was once considered the fastest means of communication. There are so many ways to communicate today from video, artificial intelligence, virtual reality and chatbots; to a wide [...]

30 10, 2018

Digital Marketing Essentials

2020-05-21T13:30:13+01:00October 30th, 2018|Content Marketing, Digital Marketing, Email Marketing, Guides, Marketing Tips, SEO, Social Media|

What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels.  This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]

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