Email marketing continues to be a ‘go-to’ strategy to build brand awareness, drive customer engagement, nurture prospects, generate leads and increase revenue generation. But, like any marketing strategy, email marketing comes with its own set of challenges. As a cornerstone of digital marketing, email marketing offers unparalleled reach and efficacy, but it also comes with [...]
How well do you really know and understand your buyers? Perhaps a better question is do you know HOW your buyers want to buy from you? Our prospects and your customers have changed the way they choose to buy. Technology and cultural shifts are transforming the way we all choose to buy. The pandemic has [...]
Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]
Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users worldwide. Email continues to play a vital role for businesses to nurture, acquire and retain customers. The trend for email marketing has not declined, when you consider that 58% of the population [...]
Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to prove its effectiveness in contributing value for businesses and help you stand out. You shouldn't underestimate the importance of email marketing: its measurable and will help you gain customer insights. Playing a fundamental role at [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
What is lead generation Let’s start at the beginning. Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing a sales pipeline. The process of lead generation involves a mix of channels designed to draw in your prospects. You can then take them through [...]
First question… is email marketing dead? The internet has certainly had a real impact on the way we communicate these days and also how we consume content. Email was once considered the fastest means of communication. There are so many ways to communicate today from video, artificial intelligence, virtual reality and chatbots; to a wide [...]
What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels. This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]
