In today's competitive market, small and medium-sized businesses (SMEs) often find themselves shouting into the void, vying for attention among countless competitors. What is the secret to cutting through the noise? Dominate your niche. By identifying and owning a specific corner of your industry, you position your business as the go-to expert, attract loyal customers, [...]
We all know the story of Goldilocks and the Three Bears. A curious little girl stumbles upon a cottage in the woods and finds three bowls of porridge: one too hot, one too cold, and one that’s just right. While it’s a classic children’s tale, it holds a surprising amount of wisdom for modern marketers. [...]
Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It's the DNA of your customer experience, the story that connects emotionally, and the values that resonate with your audience. The logo? That's just the tip of the branding iceberg. The evolution of branding Gone [...]
Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them Businesses and marketers alike need to understand and adapt to emerging generations; understanding your audience and customers. It’s vital for businesses to stay relevant to thrive in a changing and competitive market. As we approach the end of this decade, [...]
Marketers spend a lot of time building and analysing buyer journeys. The goal? Engaging, nurturing and winning new business. Its complex, and buyers are people too, who want to drive their own journey – one that suits them. If you’re operating in a B2B (Business-to-Business) transactions, decision making is far from straightforward. Unlike the linear [...]
In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year: Blue Monday. For many years science has been telling us that this Monday is the saddest day of the year. Blue Monday is typically the third Monday of January. This concept was [...]
In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]
Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]
It’s easy to see why video is so popular these days and why businesses are embracing the power of video in their marketing. Video is easy to digest, engaging and entertaining. It’s versatile and simple to share across multiple platforms. However, merely creating video is not enough, you need to create memorable moments with your [...]
Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to prove its effectiveness in contributing value for businesses and help you stand out. You shouldn't underestimate the importance of email marketing: its measurable and will help you gain customer insights. Playing a fundamental role at [...]
