12 02, 2024

Marketing using demographics – welcome Gen Alpha

2024-02-12T10:15:28+00:00February 12th, 2024|Digital Marketing, Guides, Marketing Tips|

Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them Businesses and marketers alike need to understand and adapt to emerging generations; understanding your audience and customers. It’s vital for businesses to stay relevant to thrive in a changing and competitive market. As we approach the end of this decade, [...]

19 01, 2024

B2B Decision making is non-linear, emotional, and messy

2024-01-19T16:41:49+00:00January 19th, 2024|Guides, Lead generation, Marketing Tips|

Marketers spend a lot of time building and analysing buyer journeys. The goal? Engaging, nurturing and winning new business. Its complex, and buyers are people too, who want to drive their own journey – one that suits them. If you’re operating in a B2B (Business-to-Business) transactions, decision making is far from straightforward. Unlike the linear [...]

12 01, 2024

Blue Monday: turn the saddest day of the year into a brighter day

2024-01-14T15:55:23+00:00January 12th, 2024|Guides, Marketing Tips|

In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year: Blue Monday. For many years science has been telling us that this Monday is the saddest day of the year. Blue Monday is typically the third Monday of January. This concept was [...]

18 06, 2023

How well do you know your ideal customer?

2023-08-29T11:57:53+01:00June 18th, 2023|Guides, Lead generation, Marketing Strategy, Marketing Tips|

In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]

12 10, 2022

What are the right marketing activities for your business?

2023-08-21T15:14:35+01:00October 12th, 2022|Email Marketing, Guides, Marketing Strategy, Marketing Tips, SEO, Social Media|

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]

10 08, 2020

Creating memorable moments with video

2020-08-10T13:34:11+01:00August 10th, 2020|Guides, Marketing Tips|

It’s easy to see why video is so popular these days and why businesses are embracing the power of video in their marketing. Video is easy to digest, engaging and entertaining. It’s versatile and simple to share across multiple platforms. However, merely creating video is not enough, you need to create memorable moments with your [...]

18 06, 2020

How to stand out with your email marketing

2020-06-25T15:12:30+01:00June 18th, 2020|Email Marketing, Guides|

Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to prove its effectiveness in contributing value for businesses and help you stand out. You shouldn't underestimate the importance of email marketing: its measurable and will help you gain customer insights. Playing a fundamental role at [...]

6 12, 2019

What is the buyer’s journey?

2020-06-19T20:24:33+01:00December 6th, 2019|Guides, Lead generation, Marketing Strategy|

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]

17 10, 2019

How to write a great Value Proposition

2020-06-24T10:05:59+01:00October 17th, 2019|Guides, Marketing Strategy|

A great value proposition is a promise of the value your business will deliver It’s the primary reason a prospect should buy from you instead of one of your competitors. A great value proposition is core to your competitive advantage as a business. It’s an important factor in improving your sales conversion rate: if you [...]

22 01, 2019

Power of interim marketing

2020-06-19T20:14:56+01:00January 22nd, 2019|Guides, Marketing Strategy, Marketing Tips|

What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]

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