18 06, 2023

How well do you know your ideal customer?

2023-08-29T11:57:53+01:00June 18th, 2023|Guides, Lead generation, Marketing Strategy, Marketing Tips|

In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]

12 10, 2022

What are the right marketing activities for your business?

2023-08-21T15:14:35+01:00October 12th, 2022|Email Marketing, Guides, Marketing Strategy, Marketing Tips, SEO, Social Media|

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]

10 08, 2020

Creating memorable moments with video

2020-08-10T13:34:11+01:00August 10th, 2020|Guides, Marketing Tips|

It’s easy to see why video is so popular these days and why businesses are embracing the power of video in their marketing. Video is easy to digest, engaging and entertaining. It’s versatile and simple to share across multiple platforms. However, merely creating video is not enough, you need to create memorable moments with your [...]

18 06, 2020

How to stand out with your email marketing

2020-06-25T15:12:30+01:00June 18th, 2020|Email Marketing, Guides|

Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to prove its effectiveness in contributing value for businesses and help you stand out. You shouldn't underestimate the importance of email marketing: its measurable and will help you gain customer insights. Playing a fundamental role at [...]

6 12, 2019

What is the buyer’s journey?

2020-06-19T20:24:33+01:00December 6th, 2019|Guides, Lead generation, Marketing Strategy|

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]

17 10, 2019

How to write a great Value Proposition

2020-06-24T10:05:59+01:00October 17th, 2019|Guides, Marketing Strategy|

A great value proposition is a promise of the value your business will deliver It’s the primary reason a prospect should buy from you instead of one of your competitors. A great value proposition is core to your competitive advantage as a business. It’s an important factor in improving your sales conversion rate: if you [...]

22 01, 2019

Power of interim marketing

2020-06-19T20:14:56+01:00January 22nd, 2019|Guides, Marketing Strategy, Marketing Tips|

What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]

30 10, 2018

Digital Marketing Essentials

2020-05-21T13:30:13+01:00October 30th, 2018|Content Marketing, Digital Marketing, Email Marketing, Guides, Marketing Tips, SEO, Social Media|

What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels.  This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]

3 09, 2018

Infographics are good for business

2020-07-10T09:43:39+01:00September 3rd, 2018|Content Marketing, Digital Marketing, Guides|

Why are infographics so effective? If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer.  Visuals are an effective format for communication that will make your brand memorable. With our hectic schedules and a society that is time poor, now more than ever people [...]

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