Reasons why a marketing consultant will help you do more than survive in the new normal Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that's particularly true during and beyond the Coronavirus pandemic . Every business needs to be marketing. But different businesses need a different approach depending [...]
LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]
Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]
Can Webinars drive lead generation? Webinars are a powerful marketing tool for businesses looking to drive lead generation. They’re an excellent strategy because they work across the entire customer journey. Webinars are a great environment to demonstrate your thought-leadership, host panel discussions, work with guest speakers and contributors to helping you establish trust and credibility. [...]
If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and lead generation. Whatever your business, you’ve probably wondered if it’s worth investing the time and effort. More [...]
How to optimize your Google My Business Account and get more inquiries from Google Maps Google Maps can make a real difference in building the online profile of your business and increasing its visibility in local search results. It demonstrates your legitimacy and relevancy as a business. Ranking highly in searches is a powerful trigger [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
What is lead generation Let’s start at the beginning. Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing a sales pipeline. The process of lead generation involves a mix of channels designed to draw in your prospects. You can then take them through [...]
First question… is email marketing dead? The internet has certainly had a real impact on the way we communicate these days and also how we consume content. Email was once considered the fastest means of communication. There are so many ways to communicate today from video, artificial intelligence, virtual reality and chatbots; to a wide [...]
