Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It's the DNA of your customer experience, the story that connects emotionally, and the values that resonate with your audience. The logo? That's just the tip of the branding iceberg. The evolution of branding Gone [...]
For any business, winning new customers can be time consuming and costly. The process of winning new customers means overcoming the challenges of turning strangers into loyal customers. Strategic marketing, with a clear marketing plan can make this conversion easier, but there is no silver bullet that makes this easy. Here are a few tips [...]
Marketers spend a lot of time building and analysing buyer journeys. The goal? Engaging, nurturing and winning new business. Its complex, and buyers are people too, who want to drive their own journey – one that suits them. If you’re operating in a B2B (Business-to-Business) transactions, decision making is far from straightforward. Unlike the linear [...]
In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]
Today we live in a digital world where customers, and that includes us, expect to receive a tailored, personalised service 24/7. According to google 75% of smartphone users expect immediate information whenever they open a website tab. And an astounding 51% believe that businesses should be contactable at any time, from any place. Historically these [...]
Reasons why a marketing consultant will help you do more than survive in the new normal Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that's particularly true during and beyond the Coronavirus pandemic . Every business needs to be marketing. But different businesses need a different approach depending [...]
LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]
Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]
Can Webinars drive lead generation? Webinars are a powerful marketing tool for businesses looking to drive lead generation. They’re an excellent strategy because they work across the entire customer journey. Webinars are a great environment to demonstrate your thought-leadership, host panel discussions, work with guest speakers and contributors to helping you establish trust and credibility. [...]
If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]
