4 02, 2021

Key ingredients for creating a successful marketing plan

2021-02-05T19:23:32+00:00February 4th, 2021|Marketing Strategy, Marketing Tips|

As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail.” Obviously, this quote applies to many things, and nowhere is it more relevant than with a marketing plan. So often businesses talk about ‘doing marketing’, but a plan for marketing is just as important as planning for all other functions of your business. [...]

5 01, 2021

Why you should invest in marketing when times are tough

2021-03-12T20:24:49+00:00January 5th, 2021|Marketing Strategy, Marketing Tips|

There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and COVID-19, the UK economy is in recession and the economic outlook looks pretty gloomy. Businesses all over the world of all shapes and sizes are struggling. Sales and profits are down and [...]

20 08, 2020

How to stop your business being invisible

2020-08-20T19:28:05+01:00August 20th, 2020|Marketing Strategy, Marketing Tips|

Does it feel like no one knows who you are? Frustrated that your business is the best kept secret in the industry. Buyers can’t buy from you if they don’t know you exist. One of the most crucial aspects of business success is your visibility. You know you have something great that customers will love, [...]

18 07, 2020

Myth busting B2B social media marketing

2020-07-18T12:54:59+01:00July 18th, 2020|Digital Marketing, Marketing Strategy, Social Media|

Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]

9 07, 2020

Mobile-first marketing

2020-07-17T18:44:23+01:00July 9th, 2020|Digital Marketing, Marketing Strategy, SEO|

The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]

21 05, 2020

Why a marketing consultant will help you thrive

2020-07-10T10:39:56+01:00May 21st, 2020|Lead generation, Marketing Strategy, Marketing Tips|

Reasons why a marketing consultant will help you do more than survive in the new normal Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that's particularly true during and beyond the Coronavirus pandemic . Every business needs to be marketing. But different businesses need a different approach depending [...]

21 04, 2020

Impact of Coronavirus on B2B marketing

2020-07-10T10:36:56+01:00April 21st, 2020|Digital Marketing, Marketing Strategy, Marketing Tips|

We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]

18 02, 2020

10 key LinkedIn stats you need to know

2020-07-10T09:46:25+01:00February 18th, 2020|Digital Marketing, Lead generation, Marketing Strategy, Social Media|

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]

6 12, 2019

What is the buyer’s journey?

2020-06-19T20:24:33+01:00December 6th, 2019|Guides, Lead generation, Marketing Strategy|

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]

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