The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders must consider. One such phenomenon, particularly relevant in times of economic downturn, is the 'Lipstick Effect' or the ‘Lipstick Factor’. This principal highlights consumer tendencies and their behaviour during tough times. It can influence the way businesses position [...]
In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]
Today we live in a digital world where customers, and that includes us, expect to receive a tailored, personalised service 24/7. According to google 75% of smartphone users expect immediate information whenever they open a website tab. And an astounding 51% believe that businesses should be contactable at any time, from any place. Historically these [...]
Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]
As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail.” Obviously, this quote applies to many things, and nowhere is it more relevant than with a marketing plan. So often businesses talk about ‘doing marketing’, but a plan for marketing is just as important as planning for all other functions of your business. [...]
There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and COVID-19, the UK economy is in recession and the economic outlook looks pretty gloomy. Businesses all over the world of all shapes and sizes are struggling. Sales and profits are down and [...]
How often do you hear people talk about social media like it’s a platform? Yes Facebook, LinkedIn and Twitter are platforms, but social media is no longer just a platform it’s a way of thinking. It’s the way we behave. Social media is a way of thinking and a behaviour. So much has changed in [...]
Does it feel like no one knows who you are? Frustrated that your business is the best kept secret in the industry. Buyers can’t buy from you if they don’t know you exist. One of the most crucial aspects of business success is your visibility. You know you have something great that customers will love, [...]
Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]
The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]
