We all know the story of Goldilocks and the Three Bears. A curious little girl stumbles upon a cottage in the woods and finds three bowls of porridge: one too hot, one too cold, and one that’s just right. While it’s a classic children’s tale, it holds a surprising amount of wisdom for modern marketers. [...]
Businesses of all sizes often grapple with a pivotal question: Which channel delivers the maximum leads in the most cost-effective way? While the allure of a one-size-fits-all answer is tempting, the reality is more nuanced. Success hinges not merely on channel selection but on the strategic positioning (value proposition), messaging, and execution. The primacy of [...]
Have you ever stopped to ask yourself if you’re reaching the right people with your marketing? Many small and medium-sized businesses (SMEs) fall into the trap of casting their net too wide, trying to appeal to everyone but connecting with no one in particular. Identifying and understanding your target audience is not just a marketing [...]
Going beyond the set-it-and-forget-it mentality Today’s successful marketing requires a mindset shift – moving beyond the set-it-and-forget-it approach. The set-it and forget it mentality suggests that once a campaign is launched, marketers should let it run its course before making any changes. However, this approach often leads to underperforming campaigns and missed opportunities. To drive [...]
Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It's the DNA of your customer experience, the story that connects emotionally, and the values that resonate with your audience. The logo? That's just the tip of the branding iceberg. The evolution of branding Gone [...]
Today’s commercial landscape remains volatile, uncertain and challenging. Where uncertainty lurks around every corner and disruption remains the ‘not-so-new’ norm, the concept of business resilience emerges as a business need, more than ever. So, the question is how does one cultivate this resilience, this ability to weather storms and emerge stronger on the other side? [...]
Email marketing continues to be a ‘go-to’ strategy to build brand awareness, drive customer engagement, nurture prospects, generate leads and increase revenue generation. But, like any marketing strategy, email marketing comes with its own set of challenges. As a cornerstone of digital marketing, email marketing offers unparalleled reach and efficacy, but it also comes with [...]
Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them Businesses and marketers alike need to understand and adapt to emerging generations; understanding your audience and customers. It’s vital for businesses to stay relevant to thrive in a changing and competitive market. As we approach the end of this decade, [...]
For any business, winning new customers can be time consuming and costly. The process of winning new customers means overcoming the challenges of turning strangers into loyal customers. Strategic marketing, with a clear marketing plan can make this conversion easier, but there is no silver bullet that makes this easy. Here are a few tips [...]
How well do you really know and understand your buyers? Perhaps a better question is do you know HOW your buyers want to buy from you? Our prospects and your customers have changed the way they choose to buy. Technology and cultural shifts are transforming the way we all choose to buy. The pandemic has [...]
