It’s easy to see why video is so popular these days and why businesses are embracing the power of video in their marketing. Video is easy to digest, engaging and entertaining. It’s versatile and simple to share across multiple platforms. However, merely creating video is not enough, you need to create memorable moments with your [...]
Are you using voice search on your phone or at home? Did you optimize your website for voice search as well? Finding your loud voice is really important as a business. As voice recognition continues to grow exponentially, businesses need to be optimized for voice search. Ensuring that you are ready needs to be prioritised [...]
Reasons why a marketing consultant will help you do more than survive in the new normal Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that's particularly true during and beyond the Coronavirus pandemic . Every business needs to be marketing. But different businesses need a different approach depending [...]
We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]
There is no doubt, social media is here to stay. In today’s digitally enabled world, access to our mobile devices has changed our behaviour, how we interact at work and with our friends and family. Social media has made this easier, quicker and fun. And represents phenomenal opportunities for businesses. Here are some essential social [...]
Writing great content takes time and effort. Get it right and you’ll boost your SEO rankings, gain traffic to your website, engage visitors and generate more leads. Remember you need to create content that your audience wants to read, and also what Google wants. You should also understand that Google will penalize sites with duplicate [...]
So what do the digital marketing trends look like for 2020? Today we’re more and more comfortable using the wide array of functionality on our smart phones, smart-home apps and smart personal assistants, such as Alexa and Google to help us manage our lives. So, are we making the same shift to using tech in [...]
Can Webinars drive lead generation? Webinars are a powerful marketing tool for businesses looking to drive lead generation. They’re an excellent strategy because they work across the entire customer journey. Webinars are a great environment to demonstrate your thought-leadership, host panel discussions, work with guest speakers and contributors to helping you establish trust and credibility. [...]
If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]
Marketing Strategy tips. A quick read for your coffee break Every time you speak to someone about your business, your friends and family, you are involved in marketing: whether you like it or not. The same goes for anyone working in your business, whatever their role. So creating a Marketing Strategy is essential in ensuring [...]
