Businesses of all sizes often grapple with a pivotal question: Which channel delivers the maximum leads in the most cost-effective way? While the allure of a one-size-fits-all answer is tempting, the reality is more nuanced. Success hinges not merely on channel selection but on the strategic positioning (value proposition), messaging, and execution. The primacy of [...]
Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]
Is your content hitting the mark? Is it reaching your target audience? Are they engaging with your content through all that noise and clutter on the web and shining through on searches. We’re all looking for ways to improve results, so here are some content marketing secrets will help you achieve more. Every industry has [...]
Are you using voice search on your phone or at home? Did you optimize your website for voice search as well? Finding your loud voice is really important as a business. As voice recognition continues to grow exponentially, businesses need to be optimized for voice search. Ensuring that you are ready needs to be prioritised [...]
The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]
If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]
Video Marketing If you’ve been wondering whether it’s worth investing time, money and resources into video marketing, then you’ve come to the right place. In this short video we’ll cover some of the key reasons and statistics that will help prove to you that Video Marketing is good for business. Using video in the marketing [...]
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and lead generation. Whatever your business, you’ve probably wondered if it’s worth investing the time and effort. More [...]
How to optimize your Google My Business Account and get more inquiries from Google Maps Google Maps can make a real difference in building the online profile of your business and increasing its visibility in local search results. It demonstrates your legitimacy and relevancy as a business. Ranking highly in searches is a powerful trigger [...]
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter what kind of business you are involved with, from a small local family shop, to a big global business, whether you are selling products or services, Social media is an essential part of your business marketing strategy. Social platforms [...]
