There is no doubt, social media is here to stay. In today’s digitally enabled world, access to our mobile devices has changed our behaviour, how we interact at work and with our friends and family. Social media has made this easier, quicker and fun. And represents phenomenal opportunities for businesses. Here are some essential social media stats you need to know.

Social media for business

Social media platforms offer a unique way to get to know your customers and interact with them. Offering greater insights into customer likes and behaviours. Plus great opportunities to communicate and share content with them.

Is it worth investing in social media for your business and should this be a focus of your marketing efforts? As our use of mobile devices increases, our consumption of social media intensifies. Making it  more accessible than ever with easier browsing on the go, mobile apps and instant messaging tools. And with 80 billion social media users its something you can’t ignore.

We’ve distilled some key social media stats that relate to the channels that are most popular with B2B marketers.

Social media stats by usage and time

Now social media users are active across all the generations. According to Emarketer. 90.4% of millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active social media users.

Devices are more intuitive than ever, together with dynamic, user friendly apps, you can see why we’re using the internet on average 6 hours and 43 minutes per day. We’re also spending 2 hours and 24 minutes using social media according to a comprehensive Digital 2020 survey from Hootsuite.


Social media continues to evolve and with growing audience consumption, and time spent on the numerous social platforms. This creates an opportunity for businesses to engage audiences. With most users accessing social media using their mobile phones, its important to make sure your approach to social media is mobile-first.

To stay ahead of the competition, you need to stay up to date with the latest social media stats.

Sources used to compile social media stats:

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