Video Marketing

If you’ve been wondering whether it’s worth investing time, money and resources into video marketing, then you’ve come to the right place.

In this short video we’ll cover some of the key reasons and statistics that will help prove to you that Video Marketing is good for business.

Using video in the marketing process can be a great lead generation tool, and a tool to build awareness for your brand and business. It’s a way of creating content which you can use to grow, nurture and engage your leads.

Using video content to aid your buyers’ journey

According to Hubspot a buyers journey is the active research process a buyer goes through, which leads to a purchase.  The journey consists of a three-step process:

  1. Awareness Stage: The buyer realizes they have a problem.
  2. Consideration Stage: The buyer defines their problem and researches options to solve it.
  3. Decision Stage: The buyer chooses a solution.

It’s likely that this won’t be the first time you’ve heard this statistic, but “Sixty-seven percent (67%) of the buyer’s ‘decision’ is complete before a buyer even reaches out to sales.”(SiriusDecisions)

Video content is a great way of contributing to the success of each stage of your buyers’ journey. Supply your target audience with valuable content that helps in their decision process and you’ll be gently nudging them closer and closer to buying from you.

What types of video are there?

In general, there are three main types of video:

Awareness: Get on your customers’ radar. These videos can include an element of entertainment value and offer a broad appeal, so they attract as many people as possible.

Engagement: Spark a reaction, whether that’s a like, comment, or share on social media or with colleagues. Videos that evoke an emotional engagement.

Education: Teach your audience something. Deliver valuable insights, research and education for your target audience. This might include tips, how-to video or problem solving. Often you can use education to engage.

There are other types of video content such as an explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads.


There are many key reasons why Video Marketing will contribute to the success of your business. Video will have a significant impact and also to your Search Engine Optimisation (SEO). YouTube is the 2nd largest search engine after Google, that’s why you should share your share your company videos there. You should now be convinced on the importance of using video.