If you’ve been glued to the latest season of The Traitors, you’re not alone. The strategic backstabbing, whispering alliances, and nail-biting suspense make it irresistible. But as I watched, I realised something: the dynamics of The Traitors mirror the cutthroat world of marketing! It’s all about strategy, trust, and the ability to spot the real [...]
For most businesses, staying ahead in marketing can feel like running a marathon while juggling flaming torches. You need strategy, execution, and results—but how do you get all of that without blowing your budget? Enter the Fractional Marketing Director (FMD), a cost-effective solution to scaling your marketing efforts without the commitment of a full-time hire. [...]
There’s no doubt that we are in an era of intensifying scrutiny on budgets and measurable outcomes, marketing leaders face a conundrum: the need to justify their expenditures in the short term while crafting a compelling vision for long-term impact. The Gartner CMO Value Playbook provides a great blueprint for navigating this duality, emphasising marketing's [...]
Today, capturing attention has become a Herculean task. Research shows that the average human attention span has dropped from 12 seconds in 2000 to just 8.25 seconds in recent years — less than that of a goldfish! (source: BBC). This alarming statistic has profound implications for businesses, especially when it comes to crafting effective marketing [...]
As business owners, we often get caught up in the daily grind, focusing on the bottom line, productivity, and keeping our teams motivated. However, there’s an often-overlooked tool that can significantly impact our work environment and personal well-being: laughter. Yes, that’s right—something as simple and natural as a good laugh can transform your business and [...]
In today's competitive market, small and medium-sized businesses (SMEs) often find themselves shouting into the void, vying for attention among countless competitors. What is the secret to cutting through the noise? Dominate your niche. By identifying and owning a specific corner of your industry, you position your business as the go-to expert, attract loyal customers, [...]
Success is often seen as a solo journey—the grit of a determined individual achieving greatness through their own efforts. Yet, history and modern business stories alike show that the ability to receive help is just as critical as giving it. In fact, accepting assistance can be the key to unlocking opportunities, strengthening relationships, and accelerating [...]
We all know the story of Goldilocks and the Three Bears. A curious little girl stumbles upon a cottage in the woods and finds three bowls of porridge: one too hot, one too cold, and one that’s just right. While it’s a classic children’s tale, it holds a surprising amount of wisdom for modern marketers. [...]
Businesses of all sizes often grapple with a pivotal question: Which channel delivers the maximum leads in the most cost-effective way? While the allure of a one-size-fits-all answer is tempting, the reality is more nuanced. Success hinges not merely on channel selection but on the strategic positioning (value proposition), messaging, and execution. The primacy of [...]
Have you ever stopped to ask yourself if you’re reaching the right people with your marketing? Many small and medium-sized businesses (SMEs) fall into the trap of casting their net too wide, trying to appeal to everyone but connecting with no one in particular. Identifying and understanding your target audience is not just a marketing [...]
