11 03, 2021

Does email marketing still work?

2021-03-12T20:45:38+00:00March 11th, 2021|Email Marketing, Marketing Tips|

Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users worldwide. Email continues to play a vital role for businesses to nurture, acquire and retain customers. The trend for email marketing has not declined, when you consider that 58% of the population [...]

4 02, 2021

Key ingredients for creating a successful marketing plan

2021-02-05T19:23:32+00:00February 4th, 2021|Marketing Strategy, Marketing Tips|

As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail.” Obviously, this quote applies to many things, and nowhere is it more relevant than with a marketing plan. So often businesses talk about ‘doing marketing’, but a plan for marketing is just as important as planning for all other functions of your business. [...]

5 01, 2021

Why you should invest in marketing when times are tough

2021-03-12T20:24:49+00:00January 5th, 2021|Marketing Strategy, Marketing Tips|

There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and COVID-19, the UK economy is in recession and the economic outlook looks pretty gloomy. Businesses all over the world of all shapes and sizes are struggling. Sales and profits are down and [...]

26 11, 2020

How to get noticed on Instagram

2020-11-29T20:23:31+00:00November 26th, 2020|Digital Marketing, Marketing Tips, Social Media|

Whatever your business, it’s likely that many of your customers and potential customers are spending time on Instagram. According to Statista there are over 1 billion active monthly users, so how do you get noticed on instragram with so many users? Firstly, you have to decide if Instagram is the right platform for your business [...]

9 11, 2020

How to use Awareness Days in your social media content

2020-11-13T18:41:31+00:00November 9th, 2020|Marketing Tips, Social Media|

This week as we commemorate Remembrance Day, World Kindness Day and Children in Need, this begs the question "should you use Awareness Days in your social media content?" And if the answer is yes, how should you use them? Awareness days, weeks or months continue to grow in popularity, which can be an ideal tool [...]

14 10, 2020

Marketing resilience in a time of constant change

2020-10-25T14:57:24+00:00October 14th, 2020|Digital Marketing, Marketing Tips|

Marketing resilience is both a mindset and activities that enable business agility. The blueprint for marketing resilience is more about coming to terms with the ‘new normal’ which is likely to be a prolonged period of uncertainty and constant change. Many businesses have successfully adapted or ‘pivoted’, showing remarkable resilience in order to survive and [...]

16 09, 2020

5 content marketing secrets

2020-09-19T09:22:27+01:00September 16th, 2020|Content Marketing, Marketing Tips, SEO|

Is your content hitting the mark? Is it reaching your target audience? Are they engaging with your content through all that noise and clutter on the web and shining through on searches. We’re all looking for ways to improve results, so here are some content marketing secrets will help you achieve more. Every industry has [...]

20 08, 2020

How to stop your business being invisible

2020-08-20T19:28:05+01:00August 20th, 2020|Marketing Strategy, Marketing Tips|

Does it feel like no one knows who you are? Frustrated that your business is the best kept secret in the industry. Buyers can’t buy from you if they don’t know you exist. One of the most crucial aspects of business success is your visibility. You know you have something great that customers will love, [...]

10 08, 2020

Creating memorable moments with video

2020-08-10T13:34:11+01:00August 10th, 2020|Guides, Marketing Tips|

It’s easy to see why video is so popular these days and why businesses are embracing the power of video in their marketing. Video is easy to digest, engaging and entertaining. It’s versatile and simple to share across multiple platforms. However, merely creating video is not enough, you need to create memorable moments with your [...]

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