30 07, 2020

Is your business ready for voice search?

2020-07-30T07:46:53+01:00July 30th, 2020|Content Marketing, Marketing Tips, SEO|

Are you using voice search on your phone or at home? Did you optimize your website for voice search as well? Finding your loud voice is really important as a business. As voice recognition continues to grow exponentially, businesses need to be optimized for voice search. Ensuring that you are ready needs to be prioritised [...]

18 07, 2020

Myth busting B2B social media marketing

2020-07-18T12:54:59+01:00July 18th, 2020|Digital Marketing, Marketing Strategy, Social Media|

Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]

9 07, 2020

Mobile-first marketing

2020-07-17T18:44:23+01:00July 9th, 2020|Digital Marketing, Marketing Strategy, SEO|

The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]

18 06, 2020

How to stand out with your email marketing

2020-06-25T15:12:30+01:00June 18th, 2020|Email Marketing, Guides|

Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to prove its effectiveness in contributing value for businesses and help you stand out. You shouldn't underestimate the importance of email marketing: its measurable and will help you gain customer insights. Playing a fundamental role at [...]

21 05, 2020

Why a marketing consultant will help you thrive

2020-07-10T10:39:56+01:00May 21st, 2020|Lead generation, Marketing Strategy, Marketing Tips|

Reasons why a marketing consultant will help you do more than survive in the new normal Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that's particularly true during and beyond the Coronavirus pandemic . Every business needs to be marketing. But different businesses need a different approach depending [...]

21 04, 2020

Impact of Coronavirus on B2B marketing

2020-07-10T10:36:56+01:00April 21st, 2020|Digital Marketing, Marketing Strategy, Marketing Tips|

We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]

2 04, 2020

Essential social media stats

2020-06-18T18:35:56+01:00April 2nd, 2020|Marketing Tips, Social Media, Videos|

There is no doubt, social media is here to stay. In today’s digitally enabled world, access to our mobile devices has changed our behaviour, how we interact at work and with our friends and family. Social media has made this easier, quicker and fun. And represents phenomenal opportunities for businesses. Here are some essential social [...]

23 03, 2020

7 tips to content success

2020-05-21T14:00:26+01:00March 23rd, 2020|Content Marketing, Marketing Tips|

Writing great content takes time and effort. Get it right and you’ll boost your SEO rankings, gain traffic to your website, engage visitors and generate more leads. Remember you need to create content that your audience wants to read, and also what Google wants. You should also understand that Google will penalize sites with duplicate [...]

18 02, 2020

10 key LinkedIn stats you need to know

2020-07-10T09:46:25+01:00February 18th, 2020|Digital Marketing, Lead generation, Marketing Strategy, Social Media|

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]

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