30 10, 2018

Digital Marketing Essentials

2020-05-21T13:30:13+01:00October 30th, 2018|Content Marketing, Digital Marketing, Email Marketing, Guides, Marketing Tips, SEO, Social Media|

What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels.  This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]

3 09, 2018

Infographics are good for business

2020-07-10T09:43:39+01:00September 3rd, 2018|Content Marketing, Digital Marketing, Guides|

Why are infographics so effective? If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer.  Visuals are an effective format for communication that will make your brand memorable. With our hectic schedules and a society that is time poor, now more than ever people [...]

12 06, 2017

Sugar or Salt, can you tell the difference?

2020-07-09T19:24:42+01:00June 12th, 2017|Guides, Lead generation, Marketing Tips|

Let’s be honest, even up-close sugar and salt look pretty similar. So how do we manage to avoid putting salt in our cuppa and what does this have to do with my business? It’s all to do with differentiation, packaging and marketing. Visually a salt cellar looks very different from a sugar bowl, the container [...]

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