19 04, 2024

Business resilience through marketing mastery

2024-05-27T16:51:26+01:00April 19th, 2024|Marketing Strategy, Marketing Tips|

Today’s commercial landscape remains volatile, uncertain and challenging. Where uncertainty lurks around every corner and disruption remains the ‘not-so-new’ norm, the concept of business resilience emerges as a business need, more than ever. So, the question is how does one cultivate this resilience, this ability to weather storms and emerge stronger on the other side? [...]

21 03, 2024

Harnessing the power of email marketing: A prescription for success

2024-04-23T16:41:33+01:00March 21st, 2024|Email Marketing, Marketing Strategy, Marketing Tips|

Email marketing continues to be a ‘go-to’ strategy to build brand awareness, drive customer engagement, nurture prospects, generate leads and increase revenue generation. But, like any marketing strategy, email marketing comes with its own set of challenges. As a cornerstone of digital marketing, email marketing offers unparalleled reach and efficacy, but it also comes with [...]

12 02, 2024

Marketing using demographics – welcome Gen Alpha

2024-02-12T10:15:28+00:00February 12th, 2024|Digital Marketing, Guides, Marketing Tips|

Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them Businesses and marketers alike need to understand and adapt to emerging generations; understanding your audience and customers. It’s vital for businesses to stay relevant to thrive in a changing and competitive market. As we approach the end of this decade, [...]

7 02, 2024

Mastering the art of converting strangers into valuable customers

2024-02-07T18:20:10+00:00February 7th, 2024|Lead generation, Marketing Strategy, Marketing Tips|

For any business, winning new customers can be time consuming and costly. The process of winning new customers means overcoming the challenges of turning strangers into loyal customers. Strategic marketing, with a clear marketing plan can make this conversion easier, but there is no silver bullet that makes this easy. Here are a few tips [...]

29 01, 2024

Technology and cultural shifts are transforming the way B2B customers buy

2024-01-29T18:21:45+00:00January 29th, 2024|Digital Marketing, Email Marketing, Marketing Tips, Social Media|

How well do you really know and understand your buyers? Perhaps a better question is do you know HOW your buyers want to buy from you? Our prospects and your customers have changed the way they choose to buy. Technology and cultural shifts are transforming the way we all choose to buy. The pandemic has [...]

19 01, 2024

B2B Decision making is non-linear, emotional, and messy

2024-01-19T16:41:49+00:00January 19th, 2024|Guides, Lead generation, Marketing Tips|

Marketers spend a lot of time building and analysing buyer journeys. The goal? Engaging, nurturing and winning new business. Its complex, and buyers are people too, who want to drive their own journey – one that suits them. If you’re operating in a B2B (Business-to-Business) transactions, decision making is far from straightforward. Unlike the linear [...]

12 01, 2024

Blue Monday: turn the saddest day of the year into a brighter day

2024-01-14T15:55:23+00:00January 12th, 2024|Guides, Marketing Tips|

In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year: Blue Monday. For many years science has been telling us that this Monday is the saddest day of the year. Blue Monday is typically the third Monday of January. This concept was [...]

13 08, 2023

The Lipstick Effect: Its influence on Marketing Strategy

2023-08-21T09:22:02+01:00August 13th, 2023|Marketing Strategy, Marketing Tips|

The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders must consider. One such phenomenon, particularly relevant in times of economic downturn, is the 'Lipstick Effect' or the ‘Lipstick Factor’. This principal highlights consumer tendencies and their behaviour during tough times. It can influence the way businesses position [...]

18 06, 2023

How well do you know your ideal customer?

2023-08-29T11:57:53+01:00June 18th, 2023|Guides, Lead generation, Marketing Strategy, Marketing Tips|

In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]

20 03, 2023

Why you need to invest in a B2B ‘always-on’ marketing strategy

2023-03-28T17:33:12+01:00March 20th, 2023|Lead generation, Marketing Strategy, Marketing Tips|

Today we live in a digital world where customers, and that includes us, expect to receive a tailored, personalised service 24/7. According to google 75% of smartphone users expect immediate information whenever they open a website tab. And an astounding 51% believe that businesses should be contactable at any time, from any place. Historically these [...]

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