29 01, 2024

Technology and cultural shifts are transforming the way B2B customers buy

2024-01-29T18:21:45+00:00January 29th, 2024|Digital Marketing, Email Marketing, Marketing Tips, Social Media|

How well do you really know and understand your buyers? Perhaps a better question is do you know HOW your buyers want to buy from you? Our prospects and your customers have changed the way they choose to buy. Technology and cultural shifts are transforming the way we all choose to buy. The pandemic has [...]

12 10, 2022

What are the right marketing activities for your business?

2023-08-21T15:14:35+01:00October 12th, 2022|Email Marketing, Guides, Marketing Strategy, Marketing Tips, SEO, Social Media|

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that whatever they are doing will work. Let’s face it, you might have the best widget, that your target customers would love, if only they knew about it. But if they don’t know about you, then your widget [...]

26 11, 2020

How to get noticed on Instagram

2020-11-29T20:23:31+00:00November 26th, 2020|Digital Marketing, Marketing Tips, Social Media|

Whatever your business, it’s likely that many of your customers and potential customers are spending time on Instagram. According to Statista there are over 1 billion active monthly users, so how do you get noticed on instragram with so many users? Firstly, you have to decide if Instagram is the right platform for your business [...]

9 11, 2020

How to use Awareness Days in your social media content

2020-11-13T18:41:31+00:00November 9th, 2020|Marketing Tips, Social Media|

This week as we commemorate Remembrance Day, World Kindness Day and Children in Need, this begs the question "should you use Awareness Days in your social media content?" And if the answer is yes, how should you use them? Awareness days, weeks or months continue to grow in popularity, which can be an ideal tool [...]

18 07, 2020

Myth busting B2B social media marketing

2020-07-18T12:54:59+01:00July 18th, 2020|Digital Marketing, Marketing Strategy, Social Media|

Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]

2 04, 2020

Essential social media stats

2020-06-18T18:35:56+01:00April 2nd, 2020|Marketing Tips, Social Media, Videos|

There is no doubt, social media is here to stay. In today’s digitally enabled world, access to our mobile devices has changed our behaviour, how we interact at work and with our friends and family. Social media has made this easier, quicker and fun. And represents phenomenal opportunities for businesses. Here are some essential social [...]

18 02, 2020

10 key LinkedIn stats you need to know

2020-07-10T09:46:25+01:00February 18th, 2020|Digital Marketing, Lead generation, Marketing Strategy, Social Media|

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]

23 04, 2019

6 tips to get the most from your Content Marketing

2020-07-07T17:56:48+01:00April 23rd, 2019|Content Marketing, Digital Marketing, Email Marketing, Lead generation, Marketing Tips, Social Media|

Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]

20 11, 2018

Why social media is good for business

2019-01-14T17:30:39+00:00November 20th, 2018|Digital Marketing, Marketing Tips, SEO, Social Media|

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter what kind of business you are involved with, from a small local family shop, to a big global business, whether you are selling products or services, Social media is an essential part of your business marketing strategy. Social platforms [...]

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