26 11, 2020

How to get noticed on Instagram

2020-11-29T20:23:31+00:00November 26th, 2020|Digital Marketing, Marketing Tips, Social Media|

Whatever your business, it’s likely that many of your customers and potential customers are spending time on Instagram. According to Statista there are over 1 billion active monthly users, so how do you get noticed on instragram with so many users? Firstly, you have to decide if Instagram is the right platform for your business [...]

14 10, 2020

Marketing resilience in a time of constant change

2020-10-25T14:57:24+00:00October 14th, 2020|Digital Marketing, Marketing Tips|

Marketing resilience is both a mindset and activities that enable business agility. The blueprint for marketing resilience is more about coming to terms with the ‘new normal’ which is likely to be a prolonged period of uncertainty and constant change. Many businesses have successfully adapted or ‘pivoted’, showing remarkable resilience in order to survive and [...]

18 07, 2020

Myth busting B2B social media marketing

2020-07-18T12:54:59+01:00July 18th, 2020|Digital Marketing, Marketing Strategy, Social Media|

Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]

9 07, 2020

Mobile-first marketing

2020-07-17T18:44:23+01:00July 9th, 2020|Digital Marketing, Marketing Strategy, SEO|

The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]

21 04, 2020

Impact of Coronavirus on B2B marketing

2020-07-10T10:36:56+01:00April 21st, 2020|Digital Marketing, Marketing Strategy, Marketing Tips|

We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]

18 02, 2020

10 key LinkedIn stats you need to know

2020-07-10T09:46:25+01:00February 18th, 2020|Digital Marketing, Lead generation, Marketing Strategy, Social Media|

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]

26 09, 2019

How to succeed with SEO and website traffic

2019-09-26T13:16:37+01:00September 26th, 2019|Digital Marketing, Lead generation, Marketing Tips, SEO|

If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]

14 05, 2019

Get more from Google My Business and Google Maps

2020-05-21T13:25:16+01:00May 14th, 2019|Digital Marketing, Lead generation, SEO|

How to optimize your Google My Business Account and get more inquiries from Google Maps Google Maps can make a real difference in building the online profile of your business and increasing its visibility in local search results. It demonstrates your legitimacy and relevancy as a business. Ranking highly in searches is a powerful trigger [...]

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