18 07, 2020

Myth busting B2B social media marketing

2020-07-18T12:54:59+01:00July 18th, 2020|Digital Marketing, Marketing Strategy, Social Media|

Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]

9 07, 2020

Mobile-first marketing

2020-07-17T18:44:23+01:00July 9th, 2020|Digital Marketing, Marketing Strategy, SEO|

The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]

21 05, 2020

Why a marketing consultant will help you thrive

2020-07-10T10:39:56+01:00May 21st, 2020|Lead generation, Marketing Strategy, Marketing Tips|

Reasons why a marketing consultant will help you do more than survive in the new normal Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that's particularly true during and beyond the Coronavirus pandemic . Every business needs to be marketing. But different businesses need a different approach depending [...]

21 04, 2020

Impact of Coronavirus on B2B marketing

2020-07-10T10:36:56+01:00April 21st, 2020|Digital Marketing, Marketing Strategy, Marketing Tips|

We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]

18 02, 2020

10 key LinkedIn stats you need to know

2020-07-10T09:46:25+01:00February 18th, 2020|Digital Marketing, Lead generation, Marketing Strategy, Social Media|

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]

6 12, 2019

What is the buyer’s journey?

2020-06-19T20:24:33+01:00December 6th, 2019|Guides, Lead generation, Marketing Strategy|

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]

17 10, 2019

How to write a great Value Proposition

2020-06-24T10:05:59+01:00October 17th, 2019|Guides, Marketing Strategy|

A great value proposition is a promise of the value your business will deliver It’s the primary reason a prospect should buy from you instead of one of your competitors. A great value proposition is core to your competitive advantage as a business. It’s an important factor in improving your sales conversion rate: if you [...]

22 01, 2019

Power of interim marketing

2020-06-19T20:14:56+01:00January 22nd, 2019|Guides, Marketing Strategy, Marketing Tips|

What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]

11 09, 2017

Boost your sales with the right USP

2020-07-09T18:56:58+01:00September 11th, 2017|Lead generation, Marketing Strategy, Marketing Tips|

What makes your business unique? Achieving the right positioning of your business is key to your success.  What is it about your business that makes it unique, more valuable and more visible in the market place?  You’ve probably heard the old saying “differentiate or die”?  In today’s economic, competitive and digitally enabled world you must [...]

Go to Top