6 12, 2019

What is the buyer’s journey?

2020-06-19T20:24:33+01:00December 6th, 2019|Guides, Lead generation, Marketing Strategy|

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]

17 10, 2019

How to write a great Value Proposition

2020-06-24T10:05:59+01:00October 17th, 2019|Guides, Marketing Strategy|

A great value proposition is a promise of the value your business will deliver It’s the primary reason a prospect should buy from you instead of one of your competitors. A great value proposition is core to your competitive advantage as a business. It’s an important factor in improving your sales conversion rate: if you [...]

22 01, 2019

Power of interim marketing

2020-06-19T20:14:56+01:00January 22nd, 2019|Guides, Marketing Strategy, Marketing Tips|

What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]

11 09, 2017

Boost your sales with the right USP

2020-07-09T18:56:58+01:00September 11th, 2017|Lead generation, Marketing Strategy, Marketing Tips|

What makes your business unique? Achieving the right positioning of your business is key to your success.  What is it about your business that makes it unique, more valuable and more visible in the market place?  You’ve probably heard the old saying “differentiate or die”?  In today’s economic, competitive and digitally enabled world you must [...]

4 08, 2017

Stand out from the crowd and beat your competition

2020-07-09T19:21:33+01:00August 4th, 2017|Lead generation, Marketing Strategy, Marketing Tips|

Differentiation is the key to success An estimated four in ten small businesses in the UK fail in their first 5 years.  A lack of differentiation is a significant contributor to businesses failing today, or not achieving their ambitions. Standing out from your competition is critical to your business’s success  and how you'll win those [...]

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