1 02, 2018

Should I invest time in LinkedIn – yes or no?

2020-07-07T18:02:47+01:00February 1st, 2018|Digital Marketing, Lead generation, Marketing Tips, Social Media|

LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016.  It currently reports an estimated 467 million members. It’s certainly a powerful tool, that continues to aid businesses helping them showcase their products and services.  Successfully used as a networking tool, it’s great for [...]

11 09, 2017

Boost your sales with the right USP

2020-07-09T18:56:58+01:00September 11th, 2017|Lead generation, Marketing Strategy, Marketing Tips|

What makes your business unique? Achieving the right positioning of your business is key to your success.  What is it about your business that makes it unique, more valuable and more visible in the market place?  You’ve probably heard the old saying “differentiate or die”?  In today’s economic, competitive and digitally enabled world you must [...]

4 08, 2017

Stand out from the crowd and beat your competition

2020-07-09T19:21:33+01:00August 4th, 2017|Lead generation, Marketing Strategy, Marketing Tips|

Differentiation is the key to success An estimated four in ten small businesses in the UK fail in their first 5 years.  A lack of differentiation is a significant contributor to businesses failing today, or not achieving their ambitions. Standing out from your competition is critical to your business’s success  and how you'll win those [...]

7 07, 2017

Don’t let jargon and poor language prevent your next sale

2020-07-09T19:23:40+01:00July 7th, 2017|Lead generation, Marketing Tips|

A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms that your potential customers use themselves.  What you might call developing your buyer vocabulary: speak as they speak.  Use a language familiar and comfortable to the customers you are selling to. We’re all guilty [...]

12 06, 2017

Sugar or Salt, can you tell the difference?

2020-07-09T19:24:42+01:00June 12th, 2017|Guides, Lead generation, Marketing Tips|

Let’s be honest, even up-close sugar and salt look pretty similar. So how do we manage to avoid putting salt in our cuppa and what does this have to do with my business? It’s all to do with differentiation, packaging and marketing. Visually a salt cellar looks very different from a sugar bowl, the container [...]

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