Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and lead generation. Whatever your business, you’ve probably wondered if it’s worth investing the time and effort. More [...]
How to optimize your Google My Business Account and get more inquiries from Google Maps Google Maps can make a real difference in building the online profile of your business and increasing its visibility in local search results. It demonstrates your legitimacy and relevancy as a business. Ranking highly in searches is a powerful trigger [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
What is lead generation Let’s start at the beginning. Lead generation describes the marketing process of stimulating and capturing interest in your product or service for the purpose of developing a sales pipeline. The process of lead generation involves a mix of channels designed to draw in your prospects. You can then take them through [...]
First question… is email marketing dead? The internet has certainly had a real impact on the way we communicate these days and also how we consume content. Email was once considered the fastest means of communication. There are so many ways to communicate today from video, artificial intelligence, virtual reality and chatbots; to a wide [...]
LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016. It currently reports an estimated 467 million members. It’s certainly a powerful tool, that continues to aid businesses helping them showcase their products and services. Successfully used as a networking tool, it’s great for [...]
What makes your business unique? Achieving the right positioning of your business is key to your success. What is it about your business that makes it unique, more valuable and more visible in the market place? You’ve probably heard the old saying “differentiate or die”? In today’s economic, competitive and digitally enabled world you must [...]
Differentiation is the key to success An estimated four in ten small businesses in the UK fail in their first 5 years. A lack of differentiation is a significant contributor to businesses failing today, or not achieving their ambitions. Standing out from your competition is critical to your business’s success and how you'll win those [...]
A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms that your potential customers use themselves. What you might call developing your buyer vocabulary: speak as they speak. Use a language familiar and comfortable to the customers you are selling to. We’re all guilty [...]
Let’s be honest, even up-close sugar and salt look pretty similar. So how do we manage to avoid putting salt in our cuppa and what does this have to do with my business? It’s all to do with differentiation, packaging and marketing. Visually a salt cellar looks very different from a sugar bowl, the container [...]
