Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and lead generation. Whatever your business, you’ve probably wondered if it’s worth investing the time and effort. More [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
First question… is email marketing dead? The internet has certainly had a real impact on the way we communicate these days and also how we consume content. Email was once considered the fastest means of communication. There are so many ways to communicate today from video, artificial intelligence, virtual reality and chatbots; to a wide [...]
What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter what kind of business you are involved with, from a small local family shop, to a big global business, whether you are selling products or services, Social media is an essential part of your business marketing strategy. Social platforms [...]
What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels. This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]
Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your sales goals. Used appropriately they all aid your sales journey. Download your free copy now.
Marketing Tips designed to help small businesses Small businesses can do a lot to promote their businesses. Here are some tips to help you get noticed.
LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016. It currently reports an estimated 467 million members. It’s certainly a powerful tool, that continues to aid businesses helping them showcase their products and services. Successfully used as a networking tool, it’s great for [...]
Not every business can align its products and services to seasonality, but don’t let that stop you capitalising on welcoming in 2018. The turn of the calendar year is one of the most globally relatable annual events, and a great opportunity to catch the interest of potential customers. Here are some tips to help you [...]
